- On 1 July 2019
The Internet has become the most popular medium in the world. Despite this, television still plays an important role in the life of each of us. In the past it was unrivaled, today it has to adapt its face to the needs and expectations of a new type of consumer — brought up in the age of the Internet. Greater freedom of choice in the content selection has made the Internet a dominant medium. However, creativity in both the Internet and television is dependent on income, which in the majority of cases comes from advertising.