- On 4 July 2019
What is the biggest defect of modern advertising? Lack of efficiency, which burdens advertisers with ever-increasing costs. The origin of the problem can be found in many aspects. However, one of the most important is the difficult relationship between the advertiser and the potential customer.
Traditional media over the years have created a certain scheme that has led to the development of the theories of communication between the sender and the recipient. The possibilities of interactivity are relatively new in the media market, so many advertising campaigns are still based on outdated methods.
An advertiser should know who the recipient of his or her message is. This is strange, but very often this aspect is overlooked. Recipients are treated as a single crowd with averaged interests and expectations. Let’s think about it in this way: do we think of ourselves as a group of people every day, or do we rather have awareness of our individuality? Each of us is an individual in his or her own way and we are satisfied with the so-called “individual approach to the customer”. An advertiser should know the behavior of the customers belonging to his target group. Thanks to this, the effectiveness of the advertising campaign increases multiple times.
Another important element in a modern advertising campaign is offering a specific value in exchange for time. It cannot be expected that the recipient will show gratitude for the fact that he could get acquainted with the message presented by the advertiser. It should be noted that in the advertising process both parties bear the costs. An advertiser pays for the creation and publication of his message, while the recipient loses time and attention. Is it a fair distribution? In our opinion, it is not. Because only one side of the communication process is aimed at achieving real benefits.
Ojooo, operating on the advertising market for many years, aims to create a new dimension of advertising, which will be more democratic than before. Our platform serves both the advertiser and the recipient in the same way. We want all parties in the advertising process to be able to cooperate with each other on a partnership basis. Thanks to this approach it will be possible to increase the effectiveness of advertisements and thus reduce the costs associated with the promotion of products and services.
Advertising processes need to be repaired, although at Ojooo we believe that only a revolution can change the commercial market. We aim to do this by introducing effective tools that are interesting and inspiring for both audiences and advertisers. Our actions are based on the needs and expectations of modern consumers. Thanks to this, we are able to ensure the effectiveness of advertising campaigns appearing on our portal.