- On 11 July 2019
By studying, observing and analyzing the behavior of modern society, we can see a growing discouragement from advertising. Advertising blockages or legal acts limiting their presence in the public area confirm this phenomenon. However, can our society live in a world without advertising?
At this point, it is worth considering whether advertising itself is a problem. No. However, there are factors that cause the advertising to have a negative reception. The most important of these is omnipresence. Promotional matrices can be found in every possible place, in the real and virtual world. Their excess has led to a situation where we start to react negatively even to the word ‘advertisement’.
Could we live in a world where advertising is completely eliminated? Theoretically, yes, but in practice, it turns out to be impossible. Regardless of the economic, political or social system, advertising is present everywhere. It should be remembered that advertising is not only about promoting products and services, but also about the activities of organizations and authorities. Advertising is one of the mechanisms of propaganda. Would any authority in the world like to give up this tool? This is doubtful, even improbable.
Could we keep track of technological development and benefit from its benefits if it was not for advertising? It seems impossible. Some may say that the latest computers or smartphones can be learned not only from advertisements but also from press articles. Probably such people do not realize that such publications are also advertising. The creators of such publications undertake specific cooperation with the creators of a specific product and thanks to that they can create. Even if they do not cooperate, but describe a product, it is also advertising.
What would a utopian world look like without advertising? It would certainly be more monopolized. In fact, advertising is the best proof of the existence of a free market. That is why there is such a large variety of products and services. Thanks to this everyone has the right to choose specific goods in terms of their own expectations, needs, and capabilities.
Advertising is the basis of trade and industry. Its sudden disappearance would mean the immediate collapse of markets all over the world. Advertising sustains millions of businesses, employing billions of people. You may or may not agree with that, but advertising is what defines the global society. It is a factor that cannot be eliminated.
The reluctance to advertise is understandable because sometimes it interferes very strongly in our private lives and our time. However, despite all efforts, it will never be eliminated or even prohibited by law. Advertising is a determinant of economic and technological development all over the world.
What can help us to assimilate advertising is a change in approach. Advertisers should be expected to adapt their lifestyle, beliefs, and expectations. Advertisers, on the other hand, should be aware that current society is completely different than it was 20 years ago.
The expectations of consumers and advertisers are met by Ojooo. Our advertising platform respects the user’s time, offering him a reward in return for watching the advertisements. Thanks to this, the number of satisfied users is constantly increasing. This allows advertisers to create effective advertising campaigns.
Visit Ojooo and see what the advertisement of the future should look like.