- On 29 July 2019
How many ads have you seen today? You don’t remember? It’s completely normal. Ads are visible everywhere and we have contact with them no matter what are we doing: walking, driving a car, shopping, watching TV, browsing Internet… That‘s impossible for our minds to notice each advertisement. Most of them are not connected with our needs. What are the consequences of that? Despite the presence of advertisements, they become invisible.
This is serious problem for advertisers. Therefore, they are using more or less impressive methods to attract the attention of the recipient. Some of them trying to echain audience by shocking, but such action carries a high risk of failure. Some of them are spending huge amounts of money to engage famous people, like movie actors or singers.
The attention of the recipient is one of the key elements of the contemporary market. But are we still interested in watching ads?
The assumption is very simple:
1. Advertiser wants to promote his product, so he allocates appropriate funds for this purpose
2. User determines which products or services are interesting for him
3. Advertiser can easly find the right target group for his product or service
4. Recipient watches the advertisement and receives a bonus for it.
It creates a Win-Win situation: advertisers gets recipent attention and recipent gets reward from advertiser.
The target group has been very precisely defined, so the advertiser is convinced that the feedback of his product or service will be positive.
User of Ojooo application watches ads, because of the benefits and because they are strictly connected with his needs.