- On 9 March 2020
Advertising without an audience is nothing but a picture, a slogan or a sound. Without proper reception, an advertising campaign is useless. The most important factor of advertising is not its technological advancement or appearance. Audience and positive reception are the most important factors that prove the effectiveness of advertising.
Ojooo is a place with thousands of users who every day are happy to watch campaigns published by many advertisers. How have we managed to achieve this? The philosophy of Ojooo is based on observations and analysis of the social behavior characteristic of the generation that is in connection with computers and the Internet every day. This generation determines the contemporary approach to many everyday matters and is guided by completely different principles than the generations in the past.
This change has also affected advertising. It appears in every place and thus becomes less and less noticeable. The recipients of the new generation respect their time and their comfort, so we have created a space where both advertisers and recipients are satisfied.
The advertisers set the budget, where they indicate how many people their message should reach. Besides, they have the possibility to use many tools that specify their target group in terms of age and place of residence. This significantly affects the effectiveness of the message published via Ojooo.
Recipients receive a reward for every advertisement they see. This is a significant persuasion over traditional forms of advertising because it influences the positive reception of both the advertisement and the presented brand.