- On 5 декабря 2018
What characterizes contemporary internet advertising? That users want to see them as little as possible. This is the most understandable because very often ads are intrusive and make it impossible to browse the Internet conveniently.
Therefore, contemporary internet advertising should be characterized by a different form. Do not spam your internet users with offers they are not interested in. Let’s change the situation and encourage users to visit ads themselves.
How to do it? Welcome to the world of BPV ads!
The main advantage of this type of advertising is the attention of the recipient. In traditional internet advertisements, i.e. pop-up banners or advertising spots in front of video materials, users most often look for a button responsible for closing or omitting the advertisement.
The situation looks completely different in the case of BPV ads. Users will become familiar with their content from their own free will. They do so because they are aware that every advertisement they view means remuneration.
This aspect has one more positive feature. Based on observations of the behaviors of contemporary consumers, there is a trend that when the user receives something in return, his approach to the presented content will change. From now on it will be positive in relation to the advertisement itself as well as to the brand that displays the promotion.
The modern advertising market needs to be changed because there are more and more users of online ad blockers. As a result, losses on this market are starting to grow, advertising is inefficient, and advertisers are forced to incur higher expenses.